The Family Reunion
X Boston While Black
To celebrate a milestone five years, Boston While Black (BWB) tasked our team with scaling their signature Family Reunion to its most ambitious footprint yet.
We transformed the bustling Seaport Harbor Way into a unified, two-location cultural campus that welcomed 20,000 global guests and over 50 vendor partners. By integrating directly into BWB’s workflow, we ensured that every immersive zone and interactive activation remained deeply rooted in the organization's mission of connection and celebration.
Our team navigated the complex logistical demands of the Seaport, balancing high-capacity public access with high-touch experiences, including seamless VIP flows and dedicated quiet spaces. The result was a record-breaking, purpose-driven weekend that established a new standard for inclusive, large-scale community events in the heart of Boston
SERVICES PROVIDED:
Large-Scale Site Expansion & Planning: Orchestrating the event's largest footprint to date across two simultaneously activated locations in Seaport Harbor Way.
High-Capacity Crowd Management: Safely and efficiently managing the flow of 20,000+ attendees within a high-traffic public district.
Strategic Mission Integration: Partnering deeply with client leadership to ensure all creative design and programming reflected the BWB brand and culture.
Multi-Vendor Coordination: Managing 50+ diverse vendor partners, from local culinary creators to interactive community exhibitors.
City & Regulatory Compliance: Coordinating with city departments, security, and Seaport stakeholders to ensure a seamless and compliant operation.
Operational Precision & Oversight: Executing end-to-end logistics, including staffing, volunteer management, and precision signage to guide a global audience.
