Seaport Spectacular
x WS Development
As the long-term production partner for WS Development, we were commissioned to conceptualize and execute a new anchor event for the Seaport District: the Seaport Spectacular.
Designed to bridge the gap between the summer and holiday market seasons, this late-fall festival was a strategic masterclass in placemaking. We transformed the district into a vibrant, open-air celebration stretching from the Seaport Steps to Seaport Boulevard, welcoming thousands of visitors.
The event was a sensory-rich experience featuring over 30 booth vendors, three live music stages, and 10+ interactive activations. By meticulously coordinating with existing retail tenants to create bespoke neighborhood experiences, we drove heightened visibility and foot traffic for local businesses while solidifying the Seaport’s reputation as Boston’s premier innovative destination.
SERVICES PROVIDED:
Signature Event Concept & Design: Developing a unique "Spectacular" brand and theme to anchor the Seaport’s seasonal transition.
Large-Scale Site Mapping & Logistics: Activating an expansive footprint across multiple city blocks, from the Seaport Steps to Seaport Boulevard.
Multi-Stage Music & Talent Booking: Managing three simultaneous stages with diverse musical programming to maintain high energy throughout the district.
Vendor & Tenant Integration: Coordinating with over 30 external vendors and existing retail tenants to create a cohesive and bespoke community experience.
Immersive Activation Development: Creating 10+ sensory-driven activations designed to engage guests through sight, sound, taste, touch, and scent.
Crowd Management & Operations: Overseeing the flow and safety of thousands of attendees across a high-traffic, open-air public environment.
